Optimising operations

If your marketing isn’t providing the results you want then it will come down to one of three things…

  • Having the right technology in place can revolutionise your marketing - improving your outputs and results

  • How you use your technology is equally important! The processes around how you work are the most important factor

  • Equipping your people with the knowledge and skills to run your marketing platforms and processes effectively will skyrocket your marketing results

So what kind of problems can I solve for you?

Here are some examples to help you think about ways that I can help you.

  • Difficult-to-use website

    Problem: the website was made from three different platforms resulting in poor SEO and user issues.

    Solution: find, build and deploy a website on one suitable piece of technology.

    Outcome: a website the whole team could use easily that increased traffic within 3 months.

  • Slow email marketing process

    Problem: the lead time for events was a minimum of 2 weeks, which in a world of remote events was too long.

    Solution: use templating and automation to streamline the process for events.

    Outcome: Lead time for events reduced to 24hrs without an increase in work for small team.

  • Underperforming SEO

    Problem: the website’s SEO performance was below industry standard without an understanding of why.

    Solution: run an audit considering technical and content SEO. Identify the issues and tackle them in priority order.

    Outcome: SEO now scoring far above industry standards and increased traffic to the site.

  • Project and comms management

    Problem: each member of the team needed a detailed brief on every task - so there was lots of duplication of effort

    Solution: implement a project management tool which is intuitive and requires zero specialist training.

    Outcome: everyone feeling informed to do their job with all key details recorded centrally.

Content services

If your platforms, processes and people are all working your content will perform too! If you want to cut through the noise with some really powerful content, I can help you do that.

  • Written content

    I can help you put in place guidance and tools to make writing easier. Together we could produce boiler plate content for your business and your services, create a content plan for ongoing promotion or provide training to build confidence in your people’s writing skills.

    Book a call

  • Video

    Video is one of the most effective ways to influence a time-poor audience. But poorly executed video is bad for your brand. I can help you plan and project manage your shoot, from scripting to storyboarding to producing on the day. I have a network of professionals to call on whatever your needs.

    Book a call

  • Podcasting

    Podcasting isn’t just for mass marketing; think of it as a cost-effective alternative to time-consuming events. You can have 20 minutes in the ear of potential clients to demonstrate your expertise - all without leaving your desk. I can handle the production, editing, and project management for you.

    Book a call

  • Template design

    Your assets have a huge impact on your brand and how your clients perceive your business. I can help you create templates for your social media, email and website needs. These will be built in software that you can afford and that your team can operate without technical knowledge.

    Book a call

So what do others say about me?

  • “Joy single-handedly turned around the firm's digital presence by always thinking creatively, and always pushing the firm to think differently.”

    Emma Maksimovic, Communications Manager

  • "She’s one of the sharpest minds I’ve worked with when it comes to MarTech and BD innovation. She’s someone you want on your team for the way she challenges status quo."

    Rachel Orrett, Head of Marketing & Communications

  • "Joy is a rare breed in professional services in that she not only sees the value of good video content, but also appreciates the practicalities of production, and crucially, knows how to match format to objective."

    Rob Hawthorn, Director at Made by Gravity

  • "She is very creative and has a great eye for quality. I have seen her develop a great number of companies visually."

    David Yeo, Photographer and Production Director at Yoyostudios.co.uk

  • "Joy has a knack for turning ambitious goals into manageable, actionable steps. Whether it's resolving complex digital marketing challenges or leveraging her expertise in SEO, social media, and strategy, Joy approaches problems with insight and precision."

    Vicki Brown, Senior Digital Executive

  • "Engagement is a word often used in the business support world. Joy has the means to engage with people by focusing on realities and not creating any false expectations."

    Andrew Woolfson, Director (retired)

Not sure what support you need?

If you aren’t sure what steps you need to take to improve your marketing, our audit might be a good first step. We can help you understand what’s working well and what needs tweaking to get you the results you need.

What comes next?

Take your marketing to the next level